Benson P. Shapiro

Benson P. Shapiro

Advisor

As a McNair Professor of Marketing Emeritus at the Harvard Business School and a well known authority on marketing strategy and sales management, Professor Shapiro has concentrated on consulting, speeches, board of directorships and writing since 1997. He continues to teach at Harvard, and has taught in several executive programs including the CEO Program and Young Presidents Organization program, and has chaired the Sustainable Marketing Leadership for Mid-Sized Firms Program.

Benson has served as a consultant to over 300 companies including start-ups and large international organizations, and has participated in over 160 executive education programs outside of Harvard for corporations or associations. Professor Shapiro has also held many administrative positions including Senior Associate Dean for Publications, and Faculty Chair for Strategic Marketing Management. He is author or editor of 14 books and 19 Harvard Business School Review articles.